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Mission Statement:
"To utilize the proven Main Street Four-Point Approach which provides a framework for the local Main Street program to organize for success, improve the design and promote the historic district, and enhance the economic base of the local district."

Vision Statement:

"To revitalize Downtown Enterprise by utilizing the Main Street Four-Point Approach to encourage promotion, design, economic vitality and organization in our community."

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The Organization Committee plays a key role in keeping the board, committees, staff and program of work in good shape by attracting people and money to the organization.


Responsible for:


  • Raising money

  • Volunteer management

  • Promoting the program

  • Managing finances


The Design Committee is an essential part of the comprehensive revitalization of the district. Good design (from the shop windows to rehabilitated buildings) sends positive messages about the district being a special, high-quality kind of place.


Responsible for:


  • Educating others

  • Providing good design advice 

  • Long-term development planning

  • Motivating others


The Economic Vitality Committee finds new purposes for properties. By helping existing businesses expand and recruiting new ones to respond to the changing market, the committee helps convert unused space into productive property.


Responsible for:


  • Learning about the district

  • Attracting new uses

  • Offering incentives

  • Monitoring the district's progress


 The Promotion Committee strengthens the district’s image and marketability in several ways, it changes community attitudes by focusing attention on downtown's best assets and potential, builds a unified image, generates fresh activity and communicates progress and excitement.


Responsible for:


  • Encouraging consumers and investors

  • Marketing unique characteristics

  • Forging a positive image

2021 - 2022 Board of Directors

Shelia Harris & Mariah Montgomery Accepting Building Design Award  on Behalf of Main Stree

Shelia Harris

Board Chair


Debbie Gaydos



Wendy Grimes



Terri Boswell

Economic Vitality Chair

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Adam McCollister

Design Committee Chair

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Katie Sawyer

Organization Committee Chair

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Jane Wardrobe

Promotion Committee Chair

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Jennie Chancey

Young Main Street Committee Chair


Shana Demby

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Tracey Simmons

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Linda Thompson

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Andrew Windham

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Lee Yohn



Tammy Doerer

City Director of Tourism and Community Relations

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Erin Grantham

Enterprise Chamber of Commerce Executive Director

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Mariah Montgomery

Main Street Enterprise Executive Director


Shelia Harris, Executive Director at Enterprise Public Library

Board Vice-Chair:


Wendy Grimes, Hello Beautiful and Tots 2 Tweens

Debbie Gaydos, Shopaholic Home Decor & Gifts


Adam McCollister, McCollister Design & Design Chair

Andrew Windham

Jennie Chancey, Coffee Corner & Promotion Committee Chair

Jane Wardrobe

Katie Sawyer, Enterprise State Community College & Organization Committee Chair

Lee Yohn, Tots 2 Tweens

Linda Thompson, Leon's

Shana Demby

Terri Boswell, Sam Boswell Honda & Economic Vitality Chair

Tracey Simmons, Re/MAX Premier Realty

Wendy Grimes, Hello Beautiful Boutique and Tots 2 Tweens

Ex Officio Members

William Cooper, Mayor

Turner Townsend, City Council President

Beverly Sweeney, City Clerk

Billy Powell, Director of Community Services & Recreation

Barry Mott, Director of Engineering and Public Works

Tammy Doerer, Tourism Director

Erin Grantham, Enterprise Chamber of Commerce

Tracie Gulledge, Crossfit FXT/Friends of Main Street President


Mariah Montgomery- Executive Director



Our roots run deep. Entrepreneur John Henry Carmichael saw opportunity among the pines and wiregrass of south Alabama in 1881.   The town he founded was incorporated as Enterprise in 1896 just before the arrival of the Alabama Midland Railroad Company.   Our city thrived as a center of Alabama’s cotton economy growing from 250 residents to nearly 4,000 in ten short years. 


Out of difficulty prosperity grows. A pest emerged across the rural south that would surely destroy our community’s success.  The Boll Weevil decimated cotton crops across the south.  Leaders here looked to legendary agronomist George Washington Carver for a solution.  His mother was born a slave and he relocated to Alabama in the early 1900’s to lead the agriculture department at the prestigious Tuskegee Institute. 


From diversity comes success. Dr. Carver had researched the many benefits of crop rotation and the peanut as a plant of 300 uses.  By embracing his findings Coffee County would come to produce more peanuts than any county in the nation in 1917.  This historic pivot inspired residents to celebrate the turn of events with a monument to a pest.  By 1919 the Boll Weevil monument earned a place of honor in the center of our city. 


Our freedom demands innovation. Two decades later, war loomed over our country as we entered World War II.   Our community would transform again.  In 1942 Camp Rucker opened with quarters for over 3,000 officers and nearly 40,000 enlisted men.  From here, Soldiers trained to fight for freedom across the globe.  Today, Fort Rucker is home to the United States Army Aviation Branch and pilots train here from across the nation and world. 


We rise from tragedy. Enterprise continued to grow as a dynamic place in the post war years.  Our community is known for embracing newcomers as family.  Yet, catastrophe would strike again in 2007 as a tornado touched down here taking nine lives – eight of them students at Enterprise High School.  Wildcat pride rallied our city to respond to the tragedy with care and compassion that is a hallmark of true community. 


We look ahead with purpose. Our community is truly unique.  We honor a pest that could have destroyed us, we unite around soldiers on a mission for freedom, we welcome newcomers with a smile, we hug those that come home to our place.  Our downtown is at the center of this circle of prosperity.  It is here that we celebrate, here that we shop and dine, here that we salute our heroes, and here that we enjoy the place we call home. 


We are Enterprise, Alabama | Deeply Rooted, Ever Rising

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